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February 5th, 2007
Selecting a home based business opportunity can be a challenge with
so many people offering all kind of opportunities. Promising so many
ways to get rich quickly. Keep your head cool and use our 9 criteria
to position yourself correctly from the beginning.
After having interviewed literally hundreds of potential entrepreneurs
I have found that there are three categories:
Wannabees
People who choose something more or less randomly with a very low financial
investment not really committing themselves.
They typically buy a book they can resell, or they will start typing
ads or surveys from home. Programs typically costing less than $50
to get them going. If it doesn’t work, they will try something else.
It’s hard to believe they will become successful but at the other end,
they didn’t risk anything.
Scared
The sheer amount of possibilities and the enormous amounts of money apparently
available in this market makes them scared. They give up before they
even try because they believe everything is a scam anyway. They simply
don’t want to make any changes to their current situation or life.
Committed Entrepreneurs
People who understand that there are indeed ultra smart ways of making
a very good living online provided you do your homework and stay committed.
Provided they are able to protect themselves from negative circles
of influence, they are ready to investigate a serious opportunity as
it presents itself. Existing home based entrepreneurs are happy to
help these people as it will allow them to coach serious, next generation
leaders building the foundation for a strong and dedicated community
of entrepreneurs.
The information in this article is for the latter group of entrepreneurs.
New to Home Business?
If you plan to start a home based business for the first time, criteria
1-6 are most applicable to you. Your main concern is the level of support
and training. Becoming your own boss for the next period in your life
means that you have to start to think a little different about business.
Be prepared to take personal responsibility for your actions and learn
multiple tasks. Even some personal development might be required to
become more effective and self-reliant.
Experienced in Home Business?
If you have been working out of your home once before but are in the
process of changing, focus on criteria 7-9. You want to make sure that
your efforts will pay off this time… You have a big advantage in terms
of a much shorter learning curve and your developed sense for business
working from home.
1-Company
Always select a company that really exists, with real people and that
has been in business for at least 5 years:
- They have proven themselves in time and are likely to stay alive successfully.
- Most likely, they have been scrutinized and investigated by different
bureaus and administrations and survived different levels of allegations.
This is a natural filtering process that happens to any company with
a certain size and functions like a filter. This filter always works
and weeds out the illegitimate schemes and unsuccessful businesses. So
use it to your advantage!
2-Products
These should be real and marketable. Pyramid schemes where only money
is passed around are 100% illegal and cannot exist for a long time.
Just be aware of them and avoid them. More over, make sure you are
excited about the products yourself. Believe me it helps when talking
to others and when overcoming obstacles…
3-Training
Step-by-step program works best with personal contact to your coach.
This allows you to learn from the professionals and make corrections
as you go. Make sure the business plan has been proven to work and
is generating results for those following the steps. Ideally, the training
system should help you to become a problem solver who can handle small
obstacles with confidence.
4-Slightly Challenging
Important: if you select an extremely simple business like typing ads
or filling questionnaires working from home, you cannot expect any
great rewards. Anyone in the world can do this and most of it can be
automated anyway at lowest cost. How motivated will you be after 3
weeks typing the same ads over and over again…
5-Longevity
You want to do something for a longer time, become a specialist and this
way you make sure the opportunity remains challenging and motivating
enough for you to stay involved and focused. There is nothing worse
than having to restart your learning curve over and over again and
not make any progress…
6-Team
You learn faster and stay motivated if you can interact with an enthusiastic
team. Make sure the team works professionally and is ready to help.
There is nothing worse than to work at home without any one to interact
with for support.
7-Investment
Common question of many people: ‘how much should I invest’. Difficult
to answer. Some of us invest in powerful computers and large desks
while others use the kitchen table and a simple laptop. What is important
here is the level of flexibility to be able to make your own business
decisions. Being your own boss means that you make your own decisions.
8-MLM?
You decide! Multi-level marketing business has created successful companies
and I do know people who have become extremely successful in this business.
The fact is that for this type of business you need to be a very good
sales guy. If, like myself, you are not, then keep your eyes open.
Because there are opportunities out there that don’t require you to
change somebody’s brains around…
9-Compensation
Last but not least, how do you get paid? In many cases there is a balance
between profits on products sold and a rewards for building teams in
the organization (creating some kind of leverage). Compensation plans
can be very sophisticated. Bottom line: spend enough time to check
it out and ensure that the compensation plan has been proven to work
already over a period of at least 5 years. Also remember, these is
no value in getting compensated solely for enrolling other people in
a program. These plans cannot be sustained for a long time and they
might be illegal as well in certain states.
Once you have chosen your business, congratulations! The groundwork is
done. Treat your new venture as an aeroplane on the runway. Load it
with fuel and go full throttle. Don’t hold back so you don’t crash
at the end of the runway…
Enjoy your day!
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